WAYS TO MARKET YOUR BUSINESS

WAYS TO MARKET YOUR BUSINESS
Getting started
-How to get result fast?
-What do you need to know to get started?
-How much time do you need to devote to marketing?
-How much business do you need to survive?
-Why is it important to be different?
How much money do you need to spend on marketing?
-Do you want to find new customers or keep existing ones?
-Do you have small business syndrome?
-What is market research and do you need it?
-What type of promotional material should you use?
-Do you need a holiday before you get started?
-How well do you know your competitors' businesses?
-Have you had bad experiences with marketing in the past?

-What is a successful business?
TEN IMPORTANT TIPS FOR RUNNING A SUCCESSFUL BUSINESS
DOES YOUR BUSINESS STAND OUT FROM THE CROWD?
1.Promote your business from the outside in
2.Put your message on the company car
3.Turn your invoice into a sales tool
4.Sell yourself even when you are not there
5.Use the internet to be noticed
6.A good uniform impresses everyone
7.Make the most of packaging
8.Never underestimate the importance of a business card
9.Does your business have a memorable name?

SECTION 3: Do you make the most of the customers you already have?
10.Send out reminder notices
11.Stay in touch with your customers
12.Remember important dates
13.Ask your customers for referrals
14.Say thank you to generate more business
15.What is a loyalty program and can you use one?

SECTION 4:HOW DO YOU GENERATE FREE WORD OF MOUTH ADVERTISING?
16.Writing a press release
17.Everyone loves a winner
18.Call the local radio station
19.Ask your customers to tell their friends about you

SECTION 5: ARE YOU WILLING TO TRY A FEW UNUSUAL IDEAS?
20.Get behind a wacky promotion
21.Life in the chicken suit
22.Enjoy the benefits of brainstorming
23.Use inflatable toys to build your business
24.Remember the good old bumper sticker
25.Use a spruiker to draw in the crowds
26.Offer prizes in competitions
27.Get your business in the guiness book of records
28.Use the local pizza company to generate business
29.Take ownership of an event
30.Think differently about marketing your business
31.Use industry publication to collect ideas
32.Start a marketing ideas box
33.Take your message on the road with a mobile billboard
34.Use a blackboard to get attention

SECTION 6: DO YOU ENCOURAGE YOUR STAFF TO BUILD YOUR BUSINESS?
35."Can i help you?"-"no thanks, am just looking"
36.Can your staff sell (i mean really sell, not just take orders)?
37.Ask your staff and customers to give you their opinions
38.Offer incentives based on results

SECTION 7: DO YOU MAKE IT EASY FOR PEOPLE TO BUY FROM YOU?
39.Pick up the cost of the call
40.The perfect gift for the indecisive customer
41.Don't make it hard for people to give you money
42.Make life easy for parents-coder for their kids

SECTION 8: DO YOU HAVE SMART,HARD-HITTING PROMOTIONAL MATERIAL?
43.The bolder the heading the bolder the response
44.Making your first brochure
45.Make up an information booklet to give to customers
46.Always be prepared to hand out a brochure
47.Build credibility with testimonials from happy customers
48.Start your own newsletter
49.Clever promotional material cost no more
50.How to always be under your customers noses

SECTION 9: would you like to make everyday advertising ideas work for your business?
51.Work with other business and promote each other
52.Making the most of yellow pages advertisement
53.Ticket please
54.Making a newspaper advertisement that works
55.Using the cinema to spread the word
56.Making a cheap television commercial that works
57.Bus advertising-inside and out
58.Booking quality television,newspaper and radio advertising space
59.Use cheap classified advertisement to generate business
60.Get your suppliers to assist with your advertising
61.Tab into large membership-based organisations
62.Making a radio advertisement that works
63.Free local newspaper can produce plenty of work
64Everyone gets one of these at the supermarket
65.If you are going to offer a discount,make it a good one
66.The perfect way to target families living in your area
67.Sponsour a courier and been seen all over the town
68.Advertise your business from behind
69.Inserting promotional material in newspapers

SECTION 10: DOES YOUR BUSINESS HAVE CREDIBILITIES
70.Offer a 100 percent money back guarantee
71.Get behind organisations that support the community
72.Do not underestimate the intelligent of your customers
73.Support a local team-a small cost for great exposure
74.Scan the newspaper for goodwill opportunities

SECTION 11.ARE YOU WILLING TO GO OUT AND CHASE BUSINESS?
75.Doing your first letterbox drop
76.Use local market to promote your business
77.Talk to you neighbours
78.Commit to making ten phone calls everyday
79.Always try to sell to the decision-maker,not their assistance
80.Using the facsimile to sell directly to other businesses
81.Always make a follow up call after the sale
82.Tips for making a good sales presentation
83.what is direct mail and can you use it?
84.Take your message to the street
85.Put your brochure in government and corporate mail-outs
86.Dont underestimate the value of trade,shows and expos
87.Do a combined mail-out with other businesses
88.Run free training seminars

SECTION 12: DO YOU THINK LIKE A CUSTOMER
89.Use your waiting room or reception area to sell your services
90.Always have a top quality windows display to attract interest
91.Ask your customers how they heard about your business
92.Offering free delivery which may give you the competitive edge
93.Have ongoing quality SALES
94.The power of free samples
95.Offer a second opinion for free
96.What is value adding and can you use it?
97.Using a "gift with purchase" to sweeten the deal

SECTION 13: IS YOUR BUSINESS PROMOTED IN AS MANY PLACE AS POSSIBLE?
98.An easy way for customers to keep your number handy
99.The power of the local convenience store
100.People read noticeboards in shopping centres
101.Next time you visit the gym

BONUS SECTION-ANOTHER 20 EASY MARKETING IDEAS FOR YOUR BUSINESS
102.People expect and deserve fast service
103.Make up a specific fax brochure
104.Start your own club
105.People do business with people they like
106.Deal with customer complaints quickly and fairly
107.Make your own company video
108.Do a desktop publishing course
109.Make an audio tape to promote your business
110.Remember your customers name
111.Have a "thank you"party for your customers
112.Keep accurate customer record
113.Most businesses dont follow up on sales leads
114.Bribe your customers with food
115.Write letters to the editor
116.Arrange a business networking lunch
117.Preserverance pays
118.Send money to get attention
119.Advertising in magazines
120.Can you generate more income with only a little extra effort?
121.Specialise

Appendix: Blank forms that may come in handy
Targets and goals
What makes your bussiness unique?
An example of a flyer that works
Use your invioce to promote your bussiness
Simple market research customer survey
Simple press release
Successful corporate image
Maketing activity report